Thursday, April 14, 2011

You can make it better...

You all know that I write about The Knocks, New York-based DJs, production duo and artists, a lot.  Because they are crazy-talented and generally awesome.  Now you all can enjoy them even when you aren't perusing your favorite blog, because they are featured in the new Corona Light commercial! 

This commercial is not only a big deal because it features fantastic DJ's at dueling parties (and one of my personal favorites, The Knocks' song Make It Better) but because it is the first Corona ad ever that doesn't feature the beach.  It's all part of Corona's new advertising strategy to make Corona more than just a vacation beer. 

I've certainly never needed a vacation to drink a beer, so I back this strategy.

xo kate

1 comment:

    Them on tour!