It is a forbidden lust, however, and will never blossom into a full fledge relationship. Although I adore and scour blogs such as J's Everyday Fashion and The Cheap Chica's Guide to Style --which always help me achieve luxurious looks for less--I will never be able to afford the actual wardrobe that Blair and Serena flaunt around the Upper East Side. Few of us will.
However, there is no use in crying about it...all is not lost...
If you have: good on ya.
If you haven't: worry not, wildcats, I'm here to share the wealth.
Rent the Runway is basically Netflix for Dresses. This service, started by two Harvard Business School grads, Jenn Hyman and Jenny Fleiss, is, in a word, amazeballs.
The selection of dresses and accessories is huge. The prices are reasonable. In short, RtR is an incredibly easy, cost-effective, and low-stress way to look awesome at your next special occasion.
Now, I know the idea of renting skeeves some people out. But dudes rent tuxedos all the time, yea? What is the difference?
You can read about how it works here. Or enjoy my quick summary:
1. Create an account (for free) in order to browse RtR's selection of dresses, read client reviews, and steal stylist tips.
2. Pick a dress you love.
3. Pick a date.
4. Rental rates vary from $40 to about $250.
5. One rental rate includes 2 sizes of the same dress.
6. If you like to have options (like me and Blair and Serena) you can rent a second style for a flat rate of $25--this will also come to you in 2 sizes.
7. Basic rental period lasts 4 days.
8. Bada bing. Dresses are shipped to you. they arrive right on time, and are freshly cleaned and pressed.
9. Decide which of your lovely rentals to wear (this might be the hardest part).
10. Pretend you are Blair Waldorf and wear the eff out of it.
11. When you're done, pop all of the dresses in the envelope provided by RtR (postage is included) and pop it into any USPS blue mailbox.
12. Finito.
Seriously. It is so wonderful and fun.
I rented this Milly dress from RtR for my birthday last week, and it was fantastic. The dress arrived at my office on Thursday afternoon--ready to wear.
On Saturday night, I wore the dress to Lydia Shire and Jasper White's newish restaurant Towne. It was a big hit. Such a big hit, in fact, that one woman stopped me on my way to the restroom to tell me she was SURE that my boyfriend would propose me to tonight on account of how great I looked in my gold little number.
Riiiiiiiiiiiiiight.
Moving on....
On Sunday morning, silently thanking Miss Hyman and Miss Fleiss, I popped the rentals in the mail. Easy Cheesy Lemon Squeezy.
What do you guys think of the RtR concept? Would you do it? And if so, what dress would you rent??
That dress is beautiful! You looked SO gorgeous Danielle! I rented a dress from RTR for a wedding last year and I LOVED it! There were so many beautiful dresses to choose from but with my bust it was tricky-strapless on me reads top heavy and preggo (woof)-so I opted for the Nicole Miller Cupcake dress, you can see my pics on FB!I would definitely rent from them again, it was ridiculously easy.
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